Privacy Policy

Last updated: June 24, 2026

Blue Butterflies operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated jewellery shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, add to your cart, wishlist, or purchase, return, exchange or cancel.
Communications with us including information you share when sending a customer support inquiry.
Device information including your device, browser or network connection details, IP address, and other unique identifiers.
Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
From our service providers, when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: To process your payments, fulfil your orders, manage your account, arrange shipping, facilitate returns and exchanges, enable product reviews, and create a personalised jewellery shopping experience for you.
Marketing and Advertising: To send marketing and promotional communications by email, text message or postal mail, and to show you relevant advertisements based on your activity on the Services.
Security and Fraud Prevention: To authenticate your account, provide a secure payment and shopping experience, and detect or investigate potentially fraudulent or malicious activity.
Communicating with You: To provide customer support, respond to your enquiries, and maintain our business relationship with you.
Legal Reasons: To comply with applicable law or respond to valid legal process, including requests from law enforcement, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

With vendors and service providers who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
With our payment processing partner Razorpay, which enables secure transactions via UPI, debit card, credit card, net banking, and other supported payment methods. Razorpay processes your payment information in accordance with their own privacy policy and applicable financial regulations.
With our shipping and logistics partner Nimbus, a third-party courier service that handles the delivery of your jewellery orders. Your name, address, and contact details are shared with Nimbus solely for the purpose of fulfilling and tracking your shipment.
With business and marketing partners to provide marketing services and relevant advertising.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through social media integrations.
With our affiliates or within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce applicable terms, or protect the rights of our users or others.

Payment Methods

Blue Butterflies uses Razorpay as our trusted payment gateway to ensure safe and seamless transactions. We accept the following payment methods:

UPI (Unified Payments Interface) — Google Pay, PhonePe, Paytm, and all UPI-enabled apps
Debit Cards — Visa, Mastercard, RuPay, and other major networks
Credit Cards — Visa, Mastercard, American Express, and other major networks
Net Banking — all major Indian banks
Wallets and Buy Now Pay Later options as supported by Razorpay

Your payment details are processed directly and securely by Razorpay and are never stored on our servers. Razorpay is PCI-DSS compliant and follows industry-standard encryption to protect your financial information.

Shipping Partner

All Blue Butterflies jewellery orders are shipped through Nimbus, our third-party logistics partner. When you place an order, the following information is shared with Nimbus solely to fulfil and deliver your shipment:

Your full name and delivery address
Contact number for delivery coordination
Order details required for packaging and dispatch

Nimbus is responsible for the safe handling and delivery of your parcel. Once your order is dispatched, you will receive a tracking number to monitor your shipment. Blue Butterflies is not liable for delays caused by the logistics partner, however we will always assist you in resolving any delivery concerns.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below to request that it be deleted. We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

Right to Access / Know: You may request access to personal information that we hold about you.
Right to Delete: You may request that we delete personal information we maintain about you.
Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may request a copy of your personal information and ask us to transfer it to a third party, subject to certain conditions.
Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe option in our emails. We may still send non-promotional emails about your account or orders.

You may exercise any of these rights by contacting us using the details provided below. We may need to verify your identity before processing your requests. We will not discriminate against you for exercising any of these rights.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country with an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date accordingly.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us: